If you google #OutsourcedAccounting the search results will inevitably return every accountant in the stratosphere that wants to take over your back-office bookkeeping and pay your bills. Chances are you might even return #WVCRubixCloud. We fall into the category of “taking over your back-office transactions”. However, I think it’s important to explain why we differ from the competition.
Change is difficult and often requires a reality adjustment. Many organizations today are plodding along with processes that they have built, grown with, and sufficed. What I mean by that, is the processes to perform the accounting and related functions are serving the business purpose because the business purpose has also evolved with the processes. Until someone can show you a better way, you just keep doing it the way you are doing it. That’s where we are different. Many prospective clients assume that we are going to take over their accounting and do it the way they are doing it, but there would be little value in the service that we provide if we maintain the status quo.
As a CPA, I have done a significant amount of traditional accounting work over the years, but my passion and specialty truly is transformation. What does that mean? First, let me define transformation. According to businessdictionary.com:
“Transformation is a process of profound and radical change that orients an organization in a new direction and takes it to an entirely different level of effectiveness.”