These are not exactly the words I wanted to hear from a prospective client. I was knee deep in the selling process with this company, and the owner asked to meet for lunch. Mind you, this prospect (as most seem to) would really benefit by outsourcing the accounting function. Over the last few years the business had grown significantly and was facing challenges with geography, staffing, and operations.
It’s very difficult to make someone see the value you can bring, but that’s part of the passion of doing what I do. In the first meeting we had months ago I could sense the frustration, and even pain that he and his management team was facing daily. He went from a cash fat business to a cash strapped business. They were struggling to manage the bank accounts for multiple locations each day, and the stress was visible for all.
While I always have the need to explain in general terms what “outsourced accounting” will look like, it is like trying to explain infinity to a child. Unless you have experienced it, or even spoken to someone who has already done it, it is very difficult to imagine how it might work for your business. Much like anything, that is just a lack of knowledge. It does me no good to say “we will pay your bills, we will post your deposits, we will balance your books”. That’s a given, and most business owners don’t understand what “balance your books” means, and they assume that’s already being done by their team internally, but that does not even matter, because with today’s technology, that piece is getting easier to do.